Blog

Internet Impacts Purchase Decisions

Monday July 7, 2014 0 comments

The Internet is so much a part of our world yet 52% of small business owners still do NOT have a website (click to read study). This is shocking to me when you consider the fact that 99% of consumers who have an annual income of $75,000 or more use the Internet. Their activities online vary but I believe that many of them research companies, products, services before making purchase decisions. We're beyond just using TripAdvisor to decide which hotel to book, folks. Consumers empower themselves with research online before... Read More


Social Media Statistics 2014

By: Lori Gama Sunday June 8, 2014 0 comments

Social Media Statistics 2014

Trying to figure out which social network to invest your time with? Maybe if you knew how Marketers use social media, you'd feel less lost and more efficient. Here's how Marketers use social media, according to a study done by Social Media Examiner (see the chart below). Facebook still leads the way for B2C, with Twitter close behind. But surprisingly, Facebook beats out LinkedIn for B2B by one percentage point. Facebook, Twitter and LinkedIn are the top three places I personally invest my own time the most. I was one of the 2,800 Marketers... Read More


How Is That Social Media Thing Working Out For You?

By: Lori Gama Sunday April 6, 2014 0 comments

How Is That Social Media Thing Working Out For You?

Have you finally reached the end of the trail for Do-It-Yourself social media marketing? Has it been frustrating because you haven't seen any difference in your monthly P & L statement after hours and hours of effort?  You probably fit into one of these categories, when it comes to your social media marketing: 1. Feeling pretty good  - I exceeded my monthly profit goal because of my strategic Tweets (or Facebook posts or LinkedIn updates or Google+ updates, or Instagram etc.) 2. Totally lost - I don't know what the... Read More


Your Plan to Succeed in the Year Ahead

By: Lori Gama Friday December 27, 2013 14 comments Tags: new year resolutions, planning, work smarter

Your Plan to Succeed in the Year Ahead

Right about now, you might be feeling overwhelmed or panicking that you suddenly don't have a plan for the year ahead. Whatever just knocked you off your GROOVE, after reading this today, you WILL get your groove back on. You WILL have your plan to succeed in the year ahead. All you have to do, to get started, is to answer these three questions: What worked well for you this past year? What brought you the most happiness and security? What actions did you take that brought in more income for you and your family? Stop reading this... Read More


A Daily Routine for Doing Your Own Social Media

By: Lori Gama Friday December 20, 2013 4 comments Tags: Facebook, google, Lori Gama, Pinterest, social media routine, Social Networking

A Daily Routine for Doing Your Own Social Media

Here is a sample routine you can try out or customize to fit your schedule so you can create a daily routine for doing your own social media.  I included a time-frame so you know how long each task should take you. If you add it up, it's around 30 minutes. I recommend you  space out these things throughout the day if your schedule is flexible enough. If not, you can partially automate some of these tasks. Caution: don't automate all of it. After all, this IS social networking and live engagement can be thrilling and lucrative. Set your... Read More