Blog

A Daily Checklist for Doing Your Own Social Media

By: Lori Gama Sunday November 24, 2013 4 comments

A Daily Checklist for Doing Your Own Social Media

You have a LOT of balls to juggle in the air, every moment of the day. Getting you into a daily routine for doing your own social media marketing and doing it effectively and efficiently, while still operating your business at a profitable level, is what today's blog post is all about. Your mind can become overloaded with so many things vying for your attention. That's why it's CRITICAL for you to decide what your reason is for spending a few minutes here and there (and I DO mean "here and there") conversing with fans, friends and... Read More


BHAG: Big Hairy Audacious Goal Was Created by James Collins and Jerry Porras

By: Lori Gama Sunday November 24, 2013 4 comments Tags: bhag, business tips, goal

Do you have a BHAG? If you do, then you're probably a leader in your industry and have a profitable and growing business. If you don't have a BHAG. Get one now. A BHAG is a Big Hairy Audacious Goal. It's an acronym and a concept originally thought of by James Collins and Jerry Porras, in their book: Built To Last: Successful Habits of Visionary Companies (1994). A BHAG is: "a strategic business statement which is created to focus an organization on a single medium-long term organization-wide goal which is audacious, likely to be... Read More


Twitter Etiquette

By: Lori Gama Sunday November 24, 2013 24 comments Tags: Twitter etiquette

Do's and Don'ts of Twitter Do: Use the same etiquette in Twitter as you would in any other social setting in which you're interacting with people. Mind your manners, as your mom used to say. Be sure to thank each person who helps you, even in the seemingly smallest way. Don't:  Ignore anyone who talks to you or mentions your name. Reply with a Tweet or a Message and carry on the conversation, give thanks, or do something that provides closure. Otherwise, they will feel ignored and will eventually stop following you. Do: Thank a... Read More


My Favorite Tweep of the Week - Denisse Icaza

By: Lori Gama Wednesday July 24, 2013 4 comments Tags: Hispanic, Hispanic consumers, Hispanic marketing, Latinas, latism, Lori Gama, Online Marketing, Social Networking, tribes, Twitter

My Favorite Tweep of the Week - Denisse Icaza

Lori's Favorite Tweep of the Week @DenisseIcaza Denisse Icaza  is a Latina blogger and entrepreneur who founded  Ahoras para Mamá  (Translation: Savings for Mama):  a website that serves the Spanish-speaking community. The site is jam-packed with coupons that moms are in need of.  Denisse's Facebook community is made up of 7,806 fans (!)  and growing strong. She's one of the elite Disney Social Media Moms who gets to check out fun, new stuff at Disney World and blog about it or create a video about it. Denisse's... Read More


Mind-Map Your Way to Your Ideal Client

By: Lori Gama Monday July 22, 2013 0 comments Tags: authors, coaches, entrepreneur, heart-centered, Lori Gama, Marketing, Online Marketing, online visibility, tribes, websites

Mind-Map Your Way to Your Ideal Client

"Everyone is my client!" Have you ever said that? Do YOU believe that "everyone" is your client? After 18 years of running my own business, I am still surprised at how many business owners I meet, who have been in business for several years themselves, and think that "everyone" is their client. Or they have NO IDEA who their ideal clients are. I don't mean to judge. Not at all. I've been there myself. For many years I didn't really know who my ideal clients were either. And in the beginning, I, too, thought that "everyone" was my... Read More